Your HVAC marketing game plan helps drive the growth your business deserves. If you need a refresh on your well-rounded approach to HVAC marketing, we have put together a list of proven strategies that might be useful.
Tried-and-tested HVAC marketing strategies
Through our conversations with over 300 HVAC experts like yourself, we have compiled a list of the most popular HVAC company marketing tactics. These strategies are driven by real-world performance and insights, helping propel businesses to new heights.
1. Boost your online visibility through Search Engine Optimization (SEO)
Before you draw the right customers in, customers must know you exist. Fine-tuning your website and online content for search engines (e.g., Google, Yahoo, and Bing) so that you can be found is the process of Search Engine Optimization, which can increase your visibility and attract your target market. The first step is identifying the specific words or phrases used by potential customers who might be searching for your services. These are called keywords.
Boosting your Search Engine Optimization strategy refers to creating relevant keyword-rich blogs or web pages. The keywords are strategically placed throughout the content to make it more visible to search engines like Google. You then appear at the top of search results, enabling your target customer, the homeowner, to see you.
The second step is building backlinks (a word or image on your website that, when clicked on, can take you to another website) from other reputable websites in the industry. When other websites link to your content, it tells search engines that your site is a reputable and authoritative source of information, and this boosts your SEO rankings further.
Ranking higher enables you to compete effectively in a crowded digital space.
2. Get your contact information out there
Online marketing platforms like Google Business Profile (for Google Maps) and Yelp enable you to list your information and ensure potential customers can find you. These digital directories have millions of active users and are widely trusted by consumers.
3. Fuel your growth with paid ads
During the slow season, paid HVAC advertising can be an effective HVAC marketing strategy to enhance brand visibility. Google Ads or other pay-per-click programs can help direct visitors from search engines straight to your website or landing page.
Using retargeting ads as part of your residential HVAC digital marketing strategy can help keep your company top of mind with potential customers who have visited your site before but have yet to convert into paying customers. With targeted social media advertising, you can also laser-focus your messaging to reach your ideal customers in your local area.
4. Email outreach
Email marketing can be a powerful tool for advertising HVAC services. Targeted email campaigns can reach your current database and connect with new leads who sign up for offers or promotions on your websites.
5. Hone your execution
You know better than anybody that marketing plans are only as effective as their execution. The good news is that there are a few tools that can help make the execution of your marketing plans easier and more efficient.
For example, tracking software like Google Analytics, can help HVAC contractors accurately measure everything from website visits, clicks, and customer ROI.
Using CRM (Customer Relationship Management) software to manage customer data and interactions can also help your team learn about customer behavior and preferences and help personalize marketing campaigns. CRM tools can measure the success of marketing efforts, making them invaluable in informing and improving marketing strategy.
6. Drive results with word-of-mouth marketing
Turn your happy and satisfied customers’ positive experiences into a powerful promotional opportunity especially on sites like Google Business Profile, Yelp, or Angie's List. Customer testimonials in your advertising and promotional materials will add a personal touch that resonates with homeowners and sets you apart.
7. Videofy your HVAC marketing strategy
Taking your HVAC marketing a notch higher? Filming engaging and informative videos that share tips and tricks around home improvement (e.g., improving indoor air quality, and filter replacements) can show your differentiated value. Similarly, providing a behind-the-scenes look at your team in action can show your customers your team’s values and work. HVAC video marketing creates compelling visuals that help you effectively communicate the unique value only your team’s brand can deliver.
Converting your newly marketed leads is an enormous opportunity, so check out our HVAC sales tips to help seal the deal!
Optimal business growth with Conduit Tech
At Conduit Tech, we are intent on helping HVAC professionals showcase their A-game. From load sizing to customized 3D home models, our tools help speed along quoting and purchasing.
So take the proactive approach to HVAC contractor marketing—request a demo with us today!